George Ritzer on McDonaldization and Prosumption
George Ritzer is one of the foremost interpreters of globalization, and Distinguished Professor of Sociology at the University of Maryland, USA. Labinot Kunushevci, an MA student in sociology at the University of Prishtina, Kosovo, conducted the interview as part of a project on influential social theory. We are publishing an extract from the interview. LK: Professor Ritzer, you are famous...